Marketing Communications Specialist

About the job

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 141,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

This role is integral to our marketing team, focusing on creating and executing dynamic marketing campaigns that drive sales revenue and support our strategic objectives. The Junior Communications Specialist will be responsible for developing engaging content across multiple channels, contributing to regional and sector-specific marketing strategies, and playing a key role in customer retention and acquisition. This position not only aids in growing bookings and decreasing churn but also in reinforcing our brand's presence in the market. The specialist's work in crafting effective communication aligns with our goals to accelerate installs and optimize costs through digital marketing efficiencies. Their continuous involvement in marketing initiatives is essential to maintain the momentum and consistency required for achieving our long-term business objectives.

Job Description:

We are looking for a highly motivated and talented Junior Communications Specialist to join our team in Europe. This role is crucial for driving sales revenue and supporting our strategic priorities through the development and execution of effective marketing campaigns across various regions and sectors.

Key Responsibilities:

• Keep abreast of industry trends, competition, and new opportunities, using this knowledge to inform marketing strategies and campaigns.
• Serve as a marketing subject matter expert, supporting sales, marketing, and product stakeholders through the development and execution of go-to-market programs.
• Support sales enablement functions, including workshops, industry events, account planning, ABM, demand generation programs, product training, and messaging/collateral development.
• Drive investment of marketing resources towards areas of highest priority, including research, tools, market segments, geographies, and marketing tactics.
• Produce segmentation, targeting, and positioning reports, and assess and recommend segment-to-channel mapping and prioritization for target accounts.
• Responsible for producing content for the company’s website, blog, magazine, Tranzact platform, social media, and other channels.
• Engage closely with sales teams to ensure campaign adoption, generate leads, and drive sales.
• Manage marketing budgets, tracking and reporting on campaign success and progression.

Rewards

• Competitive compensation including annual incentive plan 
• Hybrid working 
• Excellent benefits including health and disability insurance 
• Generous paid time off policy including 25 days paid holiday, one floating day and two volunteer days per annum
• 15 days of RTT (reduced working time) 
• Luncheon vouchers contribution
• Activities organised by the works council 
• Employee assistance programmes including mental health, wellbeing and medical support

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training